Has the digital world impacted the situation? India has been a major market for OUP as far as its English language dictionary is concerned. The 10th edition of the dictionary was launched recently.Įducation Plus caught up with Fathima Dada, Managing Director, Education Division, Oxford University Press (OUP), who was in India, to understand how focus on digitisation is helping this particular brand reach an extended target group.īeyond OALD, the discussion touched upon how OUP as a whole is redefining itself to stay relevant. It keeps evolving with the times, bringing a freshness to the table with every print run. Oxford Advanced Learner’s Dictionary (OALD) is really advanced in years, having seen seven decades, but wears its age well.
0 Comments
Leave a Reply. |